It is a story of heritage, craftsmanship and family — passed down, refined over time, and still being written today.
In 1923, our journey began in Peshawar, with a simple belief — jewellery should carry meaning. What started as a family passion for fine gold and traditional craftsmanship soon grew into a trusted name, known for quality and integrity.
Built On Trust.
Rooted In Tradition.
THE BEGINNING
BUILDING OUR NAME
EXPAND OUR LEGACY
A BRIGHTER TOMORROW
Every piece begins with skilled hands, years of experience and an unwavering attention to detail. Our craftsmen combine traditional techniques with modern precision, turning gold and gemstones into something truly special.
More Than A Craft.
A Lifelong Dedication
Through four generations, our values have remained the same. Each generation brings new ideas, while staying true to the heritage that defines DAUD.
Timeless Design.
For Every Generation.
CUSTOMER STORIES
"Beautiful craftsmanship, honest service and a piece we will treasure for years to come."
— Ayesha M. · Verified Customer
"The attention to detail and timeless quality exceeded all our expectations."
— Sarah K. · Verified Customer
"An incredible experience from consultation to receiving our custom heirloom piece."
— Zainab R. · Verified Customer
Carefully selected gold and stones.
Every detail considered.
Stones placed with precision.
Polished for a lasting finish.
A new generation. The same values. Explore our collections and be part of a legacy that lives on.
Updated: 1st Nov 2026, 03:52 AM
Rates are per tola (12.15 g) and may change during the day.